Amazon India facilitate Over 1 lakh local shops on this festive season across the Country

This format helps shop owners establish a digital presence and expand their reach, while allowing customers to buy from local stores in their city.

Amazon India facilitate Over 1 lakh local shops on this festive season across the Country
Amazon India

Amazon India on Sunday said it's enabled over one lakh local shops, kiranas and neighbourhood stores across the country through its various initiatives to facilitate the delivery of packages this festive season various items like daily essentials, large appliances and residential décor products.This format helps shop owners establish a digital presence and expand their reach, while allowing customers to buy from local stores in their city.

The programme, which was launched in April this year, now has quite 20,000 retailers in 400 cities, including Meerut, Ludhiana, Saharanpur, Surat, Indore, Ernakulum and Kanchipuram. quite 40 per cent of the sellers are coming from outside the highest 10 cities.Its other programmes include Amazon Easy stores, 'I Have Space' and Amazon Pay Smart Store.

"This festive season, we are focused on helping our sellers and other MSME partners grow their business and recover from the recent challenges.In the previous couple of months we've seen businesses of all sizes increasingly adopt technology into their business," Amazon India Vice-President Manish Tiwary, VP  Amazon India, said.

The integration of Amazon's programmes with one lakh-plus ubiquitous neighbourhood stores for selling online, to assist customers buy online, to form deliveries and enable contactless payments may be a testament of the adaptability and inventiveness of Indian entrepreneurs, he added.

Recently, Walmart-owned Flipkart had said it's onboarded quite 50,000 kirana shops to strengthen its supply chain and delivery capabilities before the upcoming festive season.With this, Flipkart has significantly expanded its kirana onboarding programme to form deliveries to customers in additional than 850 cities, it had said.

E-commerce companies see an outsized chunk of their business coming in during the festive sales and that they make significant investments before time to build up their capacity to be ready to handle the spike in orders. Festive season sees players holding multiple sale events, timed around Dussehra and Diwali.

Electronics, fashion and residential furnishing are a number of the categories that see an enormous demand during the festive season.A report by RedSeer estimates that festive sales this year are expected to almost double and touch USD 7 billion in gross merchandise value  as compared to USD 3.8 billion within the same period last year.

Walmart-owned Flipkart will host its annual 'The Big Billion Days' sale from October 16-21, while Amazon.in is predicted to announce its sale dates next week. Value-focussed e-commerce marketplace Snapdeal will hold its first sale in mid-October to coincide with Navratri festivities. Its next two sales will run in late October and early November.

Amazon India said it's over 50,000 Amazon Easy stores across the country, which provides assisted buying 'new to e-commerce' customers.Under this model, Amazon works with several network partners across India and trains store owners to assist customers find and buy products from Amazon.in, while enabling additional revenue streams for entrepreneurs and businesses.

Talking about its Amazon Pay Smart Store format, it said the initiative is currently enabling quite 15,000 neighbourhood shops to supply a contactless shopping experience to their customers.

With Amazon Pay Smart Store, customers can scan the store's QR code using the Amazon app to explore the products available within the store. After selecting the products they want to shop for they will inspect with Amazon Pay, which provides them a choice of using UPI, balance, or credit or debit cards.
This is available in over 25 cities.It now comprises quite 28,000 neighbourhood and kirana stores in on the brink of 350 cities.Under the IHS programmed, Amazon India partners with local store owners to deliver products to customers within a 2-4 kilometers radius of their store, allowing them to supplement their regular income and generate more footfalls in their stores.

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