Micromax enters offline retail in Karnataka with IN brand

As part of its retail expansion, Micromax is partnering with channel partners from seven states including Karnataka, Maharashtra, Goa, Gujarat, Assam, Nagaland and Tripura to provide access to consumers.

Micromax enters offline retail in Karnataka with IN brand
Micromax enters offline retail in Karnataka with IN brand

Smartphone and consumer electronics company Micromax Informatics has forayed into offline retail in Karnataka with its newly launched smartphone under the IN brand.

The company is partnering with Simtel Mobile Planet, Roshini Mobiles and Vinod Enterprises in Bengaluru to cater to the growing demand for IN smartphones in the region making Karnataka the first destination across South India.

Micromax India co-founder Rahul Sharma said, “We are overwhelmed by the response our smartphone has received from consumers across the country. When you return to #INdiaKeLiye, and it reciprocates with love and trust, it inspires us to work harder and raise the benchmark. It is our endeavor to ensure that we are available to our customers at every access point and our presence in retail outlets is a step towards that. "

As part of its retail expansion, Micromax is partnering with channel partners from seven states including Karnataka, Maharashtra, Goa, Gujarat, Assam, Nagaland and Tripura to provide access to consumers.

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