Netflix to bring ‘Basic With Ads’ early next month – San Francisco, Oct 14 (IANS) In an effort to introduce an ad-supported tier for its users, popular streaming platform Netflix has announced that the “Basic With Ads” streaming plan will be available on November 3 in the United States for $6.99. The plan will also be implemented in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom.
“In a nutshell, ‘Basic with Ads’ is everything people love about Netflix at a lower price, with a few ads thrown in for good measure. Signing up will be simple beginning in November; simply go to Netflix.com and register with your email, date of birth, and gender to get started “According to Greg Peters, Chief Operating Officer and Chief Product Officer,
“The plan also represents an exciting opportunity for advertisers,” Peters added, “the opportunity to reach a diverse audience, including younger viewers who are increasingly opting out of linear TV, in a premium environment with a seamless, high-resolution ad experience.”
Ads will run for 15 or 30 seconds before and during shows and films at the start.”We will offer broad targeting capabilities by country and genre to help advertisers reach the right audience and ensure our ads are more relevant for consumers,” the company said.
“Advertisers will also be able to prevent their ads from appearing on content that is inconsistent with their brand,” the company said.The plan, which will be limited to 720p content, will be available alongside the Basic, Standard, and Premium plans. Users can sign up at Netflix.com by entering their email address, date of birth, and gender.
Meanwhile, according to a recent report, the platform, which has nearly 221 million global subscribers, collaborated with the UK TV rating agency BARB to reveal how many people are watching its streaming shows and movies.
BARB will begin publicly reporting the monthly reach and share of viewing for broadcaster groups, as well as subscription video-on-demand (SVOD)/advertising-based video-on-demand (AVOD) services that account for more than 0.5 percent of total identified viewing, in the second week of November.